PPC Training Courses
Knowledge is Power!
PPC Training For Businesses
Pay-Per-Click advertising is one of the most effective. When implemented effectively, a well-run PPC campaign can lead to an increase in traffic seeing an almost instant return on investment.
Many businesses are hesitant because they're not sure what will work best. With PPC training, an expert can guide your company through the process and provide all the knowledge you need to get the most from your PPC campaigns.
Why Do I Need PPC Training?
We are a digital marketing company that are here to help you to understand everything that you need to know about PPC.
With Google AdWords – the most prominent PPC ad creation platform – it’s easy to get wrong and cause more harm than good if you don't know what terms are being used or how they interact with one another.
Our PPC course leaders will also discuss the more complex aspects of PPC. By breaking them down into easy-to-understand processes that can be applied to your own campaigns.
Our course will allow you to:
- Set up a successful Ads campaign.
- Choose effective keywords.
- Have a better understanding on budget and quality scores.
- Improve conversions.
Obtain A Better Knowledge of PPC Ads. Although the training covers the basics of PPC text ads and keywords, we can also teach you about enhanced techniques on how to reach your target audience on multiple platforms via PPC Ads.
Learn How To Create & Optimise Display Ads. While usual search ads are served only to users actively searching for keywords, PPC Display Ads will appear based on your targeting parameters. These ads usually appear across Google Display Network, which includes Gmail, YouTube and over 2 million websites that reaches over 90% of internet users, creating high visibility.
Master Advertising on Google Shopping. Google Shopping Ads are product listings on the Google Platform that appear in the most visible position, at the top of search results. They also include actual images of the products, other key details and most importantly - pricing information before potential customers visit your website. Hence, Google Shopping can be one of the most effective ways to drive sales and revenue for any ecommerce business.
Utilise The Power Of Google’s Search Network. Google Search Network allows you to extend the reach of your ads by utilising its network of websites and apps. Your ads can be visible on Google Search Engine, Google Maps, Google Play, Google Shopping, YouTube and on many websites of Google search partners.
Our PPC Course Overview
We will cover a variety of topics during the course, including:
- Fundamentals of PPC
- Keywords Research and Audit
- Competitive Market Analysis
- PPC Campaign Creation and Optimisation
- Ad Group Creation and Optimisation
- Copywriting of Ad Text
- Landing Page Optimisation
- Testing: A/B Split and Multi-Variate
- Reports’ Analysis
- Best Practices from Our Google Qualifies AdWords Specialists
Interested? Sign-Up For PPC Course Today!
Our PPC training courses will be tailored to you. If you’re interested in booking a PPC course or want to learn more about our pay-per-click training for businesses in general, then do not hesitate to give us a call today on +350 540 93087. Alternatively, you can send an e-mail to sales@advansys.gi
